Jollys is a real life toy shop based in the market town of Thrapston, Northamptonshire. We opened in 2013 and have since become a  treasured part of our local community and beyond.

In store and online, you'll find plenty of unusual gifts for babies, children and teens which are hard to find in the big shops. We work hard to find goodies which strike a balance between having old fashioned values which encourage creativity, imagination and discovery, but that also capture the interest of today's children.

Our shop is in a charming listed building built in the 1700s, with a characterful bay window as though straight from a Dickens novel. Inside is small but magical, crammed to the rafters with delights. Our quirky displays and low level pocket money toy boxes are a delight for all to see. If you pick something out from the very top shelves we'll get out our funky green ladders and fetch it down for you. Toys and games surround you and newcomers marvel at the range we display.


"This is what shops and customer service should be like. Can't recommend Jollys Toys and Games highly enough. Charlotte and team are very knowledgeable and nothing is too much trouble. Just brilliant all round." Jonathan 

"Just as toy shops should be - fun, colourful and with great customer service." Caroline

"An excellent toy shop, always friendly and helpful service and the prices are really competitive too." ​Lorna

"Jollys has a very strong understanding of children and what they are looking for in terms of entertainment." Hilary

"The service in Jollys isn't good service, it's magic - childhood memory creating magic. The ladies running and working there are not saleswomen, they   are utterly fabulous toy experts, on hand to make every trip to the toy shop as magical and enjoyable as the last! It's not just purchasing a toy, it's a whole little experience for a little person to enjoy! Thank you Jollys for the amazing job you do." Hayley

"Lovely toy shop, great stock and always very friendly service." James