Jollys is a real life toy shop based in the market town of Thrapston, Northamptonshire. In 2023 we celebrated 10 years of Jollys!

In store and online, you'll find plenty of unusual gifts for babies, children and teens which are hard to find in the big shops. We work hard to find goodies which strike a balance between having old fashioned values which encourage creativity, imagination and discovery, but that also capture the interest of today's children.

Our shop is in a charming listed building built in the 1700s, with a characterful bay window as though straight from a Dickens novel. Inside is small but magical, crammed to the rafters with delights. Our quirky displays and low level pocket money toy boxes are a delight for all to see. If you pick something out from the very top shelves we'll get out our ladders and fetch it down for you. Toys and games surround you and newcomers marvel at the range we display.

Jollys is owned and run by Charlotte Croser who you will find in the shop most days. She has worked in children's retail for much of her working life, has lots of experience with children and is passionate about offering a lovely experience which goes the extra mile for customers. Lucy and Lisa are essential members of the team too, having been a part of Jollys since the beginning in 2013. We look forward to welcoming you!

What our customers say...

"Small, welcoming, traditional... Perfect! Lots of choice, enthusiastic and pleasant staff. Recommended." George  

"Lovely independent toy and gift shop for babies up to teenagers. Always lots of treasures to find. Very helpful staff with great knowledge." Lindsey

"If you need toys, this is the place for you! An incredible selection, and lovely service. It’s always a pleasure to visit Jollys." Hayley

"Charlotte who owns Jollys is so lovely an helpful and greets us personally. She does a gift wrap service, gift cards, party bags and has a lovely selection of toys with a pocket money range too. It's a lovely little shop and a great asset to our town.." Carly

"Just as toy shops should be - fun, colourful and with great customer service." Caroline